High Maintenance Mom

Urban Nurture is reinventing the childcare market in New York City. With three groundbreaking services, Urban Nurture will deliver the core values and experience of traditional British Nanny care.
• Nanny Fix-it: Problem-solving for children in the family setting, guided by veteran British nannies.
• Nanny Know-How: Advisory service for finding and keeping the best nannies.
• Nanny Night: At-home, fully secured, overnight childcare; occasional or long-term.

Nanny Fix-it will transform parenting problems into practical childrearing solutions. Urban Nurture’s Nanny Fix-it Experts are veteran British nannies, the elite of the tried-and-tested British nanny system, who focus their specialized knowledge and experience on practical remedies to children’s issues. The Fix-it Expert joins the family in its “natural habitat,” developing a gentle program of change in collaboration with the parents.

The Nanny Know-How service will equip parents with the keys to finding and keeping a truly qualified and loving nanny. Through individualized consultations, the Nanny Know-How service helps parents to understand the New York nanny market and their employer obligations, and to frame their childcare needs. The service also includes interviews of nanny candidates, comprehensive reference and background checks, an individualized employment contract and follow-up care.

Nanny Night will be the only dedicated overnight nanny service in New York City, offering the highest standards of loving professionalism, flexibility and security in childcare. Whether a family needs overnight childcare for a one-time event or on a regular basis, Nanny Night will secure a nanny within 48 hours, thanks to its online booking tools. The Nanny Night nannies are among the very best nannies, teachers and baby nurses in New York City; each with at least five years of dedicated childcare experience with the highest references, comprehensive background clearance, and pediatric CPR training.

The Backstory
The Urban Nurture story began when Sally Wilkinson, former investment banker and public policy advisor to the British Shadow Chancellor, moved from her native London to New York City with her husband, their three-month old twins, Lucas and Noah, and British nanny, Julie. Sally was shocked by the tales of woe she heard from New York parents and nannies alike - families who “went through” nanny after nanny; nannies who were overworked by even the most well-intentioned parents. Sally realized that the New York nanny market was in chaos. There was little structure, a lack of rules, no formalized training. Sally began to explore what she could do to infuse the New York nanny market with professionalism and choice. Urban Nurture was born.

Please visit www.urbannurture.com or call 212 925 1400 or email info@urbannurture.com

GIFT CERTIFICATES ARE AVAILABLE FOR GREAT HOLIDAY OR BABY SHOWER GIFTS!!